Sophie Online Shop
Website and App design
UI designer
B2C – 2020
1.OVERVIEW :
Sophie is a store branch that offers a diverse range of high-quality skincare and makeup products exclusively designed for women. The website serves as an ideal platform to showcase the brand’s innovative products and create a lasting impression on potential customers.
2.TASK :
By blending the online and offline experience seamlessly, the aim is to invite everyone to visit Sophie’s physical stores in Iran. The showcase website is here to make people’s journey smooth and enjoyable and enable them to find the nearest branch.
DISCOVERY
3.CONDUCTING INTERVIEWS :
By Conducting Interviews With 4 Individuals And Using 10 Open-Ended Questions, We Gained Valuable Insights Into Our Users’ Experiences, Challenges, And Preferences. This Research Provided A Deep Understanding Of How Our Users Think, Feel, And Communicate About Specific Topics Or Scenarios, Which Greatly Influenced Our Design Decisions.
4.UNDERSTANDING THE PROBLEM :
- Not having any personalized recommendation when they are exploring through a skincare and cosmetic website.
- Lack of comprehensive information about product availability at nearby store locations in skincare websites.
- Limited customer support : Users may have limited access to customer support or assistant
5.BENCH MARKING :
6.FINDING THE SOLUTION
- How does Sophie help the customers to find the best product for their skin type?
- Offers an assistant to consult and help them
- How does Sophie show case itself as a brand?
- Provides a section to change the language/ country/ currency inside the header
- How does Sophie present its branches?
- Design a store locator page inside the navbar and footer which introduces Sophie’s various branches.
DEFINING
IDEATING
DESIGNING
